Updates

Using emotions in marketing is effective in creating a humanizing and resonant connection that cut through the online clutter. Read how a margarine company's heartwarming campaign emphasizes family and joy, fostering brand engagement and product sales through shared happy experiences.

Fostering prosperous client-agency partnerships hinges on a blend of belief, adept problem-solving, and joint investment. Read how these principles underscore the importance of mutual trust, transparent communication, congruent objectives, and a dedicated drive for advancement when cultivating lasting client-agency relationships.

Shifting the focus towards content evaluation tailored to the target audience can pave the way for successful brand building and sustainable lead generation strategies. Find out our insights from the endless discussions during our collaborative discovery sessions, where we found alignment in our marketing approach.

The private group setting and active engagement through polls fostered a strong sense of belonging and mutual support within the community. Despite its early stage, the project shows promising potential to make a meaningful impact on the lives of its members. Read how the platform connected nearly 200 members in just three months.

Fake clicks, fraudulent impressions, and bot traffic undermine the effectiveness of advertising campaigns, leading to wasted budgets and reduced ROI. Learn how Veracity Trust Network combat ad fraud and safeguard the interests of advertisers. 

Bridge the gap between brands and social listening tools with our managed services. Read how the dedicated team ensured comprehensive support to maximize clients' social listening efforts and eliminate any gaps. 

Operating within a limited budget can be a daunting task. Discover how we embarked on a journey with Ellgy Plus to smoothen the approach of budgeting for campaigns and ongoing initiatives.

We team up with a Muslim charity organization to make a difference during Ramadan to create a ripple effect of generosity in our community. Despite a tight budget, we are determined to make every dollar count and spread the spirit of giving this holy season.

We worked closely with our clients to set clear expectations, goals, timelines and established a strong partnership effectively plan budget that aligns with the business objectives. Learn how to revitalize your budgeting strategy and achieve your goals.

TikTok Shop is the lit new channel that gives businesses in the ASEAN region a chance to expand their audience and up their e-commerce game. With TikTok being the go-to platform for over 240 million monthly active users in the region, TikTok Shop takes it to the next level, making it super easy for everyone to slay the latest goods straight from the app. Glow up, fam!

In this ever-evolving landscape, integrated marketing agencies and brand marketers must join forces to achieve their 2023 marketing goals.

As we head off into the festive season with key celebrations just around the corner, it’s also the time for brands to embark into gifting/shopping moments with consumers online. 

Most customers will start the year with new resolutions, most brands will likely start the year with new product launches especially when we start the new year with few key festive periods in the first quarter.