For the glory of the Horde

— creative

Concepts to
Living Expressions

From the first concept and thematic to 3D, web, social, and film, creative that carries through from idea to finished expression, on the ground and off.

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Woven through everything we make

Creative at DEX rarely arrives on its own. It’s the thread running through the campaigns, activations, and events we deliver, physical and digital alike. From the first concept and thematic, through 3D, web and social design, storyboards and high-end video, to the build itself. And when an idea calls for a specific voice, we commission the artists and leading creatives who can bring it to life. We don’t stop at the idea, we make the thing.

What we create

From the big idea to the finished asset, made in-house and, when the work calls for it, with the artists who can nail it.

Concepts & Thematics

The big idea and creative territory that gives a campaign, space, or activation its point of view.

Spatial & 3D Design

Pop-up stores, stages, and physical activations designed and visualised in 3D before they’re built.

Digital & Web Design

Websites, digital activations, and campaign experiences designed to look sharp and convert.

Social & Content Design

The design elements and social content a live campaign runs on, produced at the pace it needs.

Video & Production

High-quality video from storyboard to final cut, built for the screen it’s made for.

Artist & Creative Commissions

The right artists and leading creatives, brought in and directed to fit the idea, not the other way round.

— in practice

When supporting local becomes the brand

See how we built a concept around local artists for adidas, turning a collaboration into something with real cultural meaning.

adidas Brand & Art creative case study
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Client Case Studies

Have an idea worth making?

Bring us the concept, or just the ambition. We’ll shape it and make it real, on the ground and off.