Challenge

Many Malaysians recognise the EPF brand, yet a significant gap persists in practical financial understanding, especially among those just starting their careers or navigating early adulthood. The event needed to bridge this gap, making financial planning feel not only accessible but essential within the context of celebration and community.

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Solution

KWSP partnered with RIUH to create a dynamic, multi-sensory experience at TRX RainTree Plaza, transforming financial education into an engaging journey. The activation unfolded across themed stations - such as 'Pesanan Uncle', 'Rancang Sebelum Guna', and 'Benar atau Cobaan' - each designed to gamify key messages about saving, retirement, and smart financial choices.

The setup, adorned with Ramadan and Hari Raya motifs, drew visitors into a festive, immersive environment. Collaboration was central: from early ideation with RIUH to hands-on management of on-ground operations, the team ensured that every touchpoint - from balancing scale games to interactive Q&A - was both culturally resonant and operationally seamless.

Challenges like space constraints and technical queries were met with agile solutions, including on-site EPF representatives and adaptive queue management, ensuring that the experience remained smooth and impactful for all participants.

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Impact

The event achieved a 33% increase in average participant rate compared to the previous activation, engaging 3,556 participants over five days. Both client and visitors praised the booth's setup and design, reflecting strong qualitative feedback and heightened engagement.

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