Challenge

As the economy rebounds, securing retirement savings for every citizen becomes ever more essential. With the rise of gig workers, the challenge intensifies to encourage contributions to the fund as part of a solid retirement strategy. To address this, EPF wanted to create a targeted outreach campaign, designing strategic activations in key locations to educate the public and elevate awareness of its vital initiatives.

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Solution

To effectively reach our target audience, we selected high-impact locations, including the EPF Learning Center, EPF Headquarters in Setia Alam, and Setia Alam City Mall.

The activation was then crafted as a 'Game of Life,' with stations representing different life stages to emphasize the importance of retirement savings with EPF. Engaging interactive games quizzed participants on EPF knowledge and offered choices to explore optimal retirement fund routes. Additionally, educational corners staffed with consultants provided personalized guidance, empowering visitors to take their first steps toward a secure financial future.
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Impact

At all locations, the turnout was massive as people from all walks of life engaged and participated in the activities to learn more on EPF and how it can improve their future.

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