Challenge

Ajinomoto's venture into ecommerce required managing multiple platforms to ensure the success of their online shopping business. This included handling their e-commerce platform, data analytics, and logistics. Consequently, they faced numerous data touchpoints, each offering unique insights into business consumer activities. To better understand them, Ajinomoto needed to consolidate all relevant data for each individual into a single profile, enabling them to create detailed online personas and more accurately define and understand their audience.

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Solution

To address Ajinomoto's needs, we devised a solution centered around a unified dashboard, amalgamating data from disparate platforms to uncover trends and develop personas. Through Google Data Studio, we integrated key platforms using Google Cloud API, directing pertinent data streams into GDS. Our tailored dashboards offered Ajinomoto a real time overview of the data and evolving online purchase behavior.

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Results

Across six months, data volumes surged alongside online sales growth, furnishing Ajinomoto with richer datasets. This enhanced data now facilitates a deeper understanding of their audience patterns, empowering Ajinomoto to devise precise, targeted campaigns grounded in real-time insights.

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