While QV has a strong presence in Singapore Hospitals, it has a low brand awareness and brand recall among the mass consumer market. Hence, the brand aims to connect with potential users using an emotional story-telling approach across multiple consumer touchpoints.
To create an impactful and emotional story, we adopted a creative storytelling approach with the use of celebrity engagement. The campaign was conceptualised around the real-life experiences of Priscelia Chan and curated to drive both brand awareness and consideration through an integrated media plan across Social, Video, Display and Offline Media.
Across a span of 6 months, we reached out to a total more than 800,000 unique users in Singapore, 1.06 million video views and uplifted the website monthly average traffic visits by approximately 500%.