Challenge
Each year, MAG strives to celebrate the unwavering commitment of its trade partners in increasingly meaningful and memorable ways. For this year’s edition, MAG chose Langkawi—the Jewel of Kedah—an island celebrated for its lush landscapes and breathtaking coastlines. The challenge: how do we bring together over 300 partners from around the world, orchestrate a seamless experience, and deliver a showcase that not only spotlights MAG’s forward-looking innovations but also leaves a lasting impression?
Solution
To ensure a seamless and personalised experience for every guest, we developed a super web app that served as a one-stop guide for the summit. Participants could access all event details, receive tailored schedules, and stay informed with real-time notifications—ensuring they were always in the right place at the right time. Built-in QR code functionality allowed us to track attendance at key moments, while an in-app support feature enabled direct communication with the event crew whenever assistance was needed.
At the heart of this experience was our commitment to delivering Malaysian hospitality—legendary for its warmth and attention to detail—beyond the skies and into every touchpoint on the ground. Taking over Park Royal Langkawi, we crafted a guest journey infused with the charm and care Malaysia Airlines is known for. From a heartfelt welcome at the airport to a signature drink upon hotel arrival, every detail was designed to reflect the spirit of “MH.”
We created MH House, a space inspired by Malaysia Airlines’ iconic lounges, where guests could relax, recharge, and network throughout the day. Beyond the hotel, we curated immersive activities that showcased the natural beauty of Langkawi—highlighting key destinations across the island before treating our guests to a breathtaking sunset cruise on the Andaman Sea.
To elevate the culinary experience, we hosted Sizzling Delicacies by the Beach—a beachfront dinner under the stars, complete with a spectacular fireworks display. The celebration culminated in a grand gala dinner and awards night, where guests were treated to local delicacies and a vibrant multicultural performance, celebrating Malaysia’s rich heritage and diversity.
Impact
Following the event, we conducted a post-summit feedback survey—and the response was overwhelmingly positive. Over 90% of participants rated the experience as excellent, with many praising the seamless execution, warm hospitality, and immersive programming. A common sentiment echoed throughout: they couldn’t wait to be part of the next summit.
