Delivering Speed, Quality and Security Regionally
Technology companies predominantly drive traffic to their websites to generate leads through whitepaper or reports downloads. While success has been mixed, Micro Focus wanted to explore a new perspective through educating the right audiences in a more engaging and informative manner.
Challenging the norm, we noticed that YouTube was a hotbed for digitally savvy audiences to learn and share the latest technologies. Therefore, we created and deployed a series of videos around DevSecOps which broke the topic into bite-sized content and YouTube In-Stream ad as a way to communicate Micro Focus’ solutions across the APAC region.
As a result, we generated over 1.5 million views, reaching over 900,000 unique users. With the right media optimisation strategy, cost per view was 5x lower than projected, leading to a much larger impact. This led to a sharp increase in traffic to the Micro Focus landing page.