Challenge
Marking their first enhancement in 9 years since the original Ambiance Pearl Glo series, DULUX has elevated its offering with enriched features. The brand wanted an activation that would serve as a refined reminder of DULUX's association with luxury, aiming to inspire customers and elevate brand conversion from mere consideration to a compelling reason to choose DULUX once again.
Solution
In close collaboration with DULUX, we crafted an exclusive activation that embodied the brand's essence of opulence and luxury through a high-end fashion show experience. Guests arrived in style, chauffeured to the venue, where they indulged in premium activities, including a red-carpet photoshoot, 360° camera experience, curated mocktails, and a bespoke fragrance creation station. The experience culminated in a fashion show by Shanell Harun, showcasing co-created pieces inspired by the Ambiance Pearl Glo color palettes. Every element was meticulously curated to immerse guests in the luxurious world of DULUX.
Results
Both media and guest were immersed with a memorable experience as every element of the event—from the bespoke experiences to the opulent ambiance—resonated with the brand’s mission to elevate daily living with elegance. This activation was a bold reminder to the public that DULUX isn’t just a name in premium paints; it is a lifestyle choice dedicated to bringing refined luxury into every space and elevating the essence of home with unmatched sophistication.
